In mid April I attended Hispanicize 2012, a conference targeted toward Latinos, that brought brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on best practices. If you missed it, here’s a quick recap of things that caught my attention. 🙂
Hispanicize 2012 – Pitch Must Haves
Presented by: Cristina Alfaro, McDonalds & Jennifer Gonzalez-Stansfield, VPE Public Relations
- Your pitch should be specific, customized and highlight your blogging strength
- Keep it brief, like a resume – think about getting your message across in two paragraphs, no more than two pages
- Use graphs and graphics to highlight your numbers – keeping in mind it’s not all about how many you touch, it’s about who you’re influencing
Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.
- Develop a creative concept showing passion for the brand
- Provide an outline of the steps you’ll take to move the proposal from concept to reality
- Don’t be afraid to ask questions to get clarity
- Don’t feel intimidated about showing work you’ve done for other brands, just make sure you customize them for your pitch
Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.
Social Media Tidbits:
- Make at least 7-10 networking connections a day to make blogging a full time job – Bren Herrera
- Facebook can serve as another website for you and generate traffic to your home base – Lamar Tyler, Black and Married with Kids
- Stumbleupon only works if you install the toolbar…if you don’t have it you’re using it wrong – Yolanda Machado, Sassy Mama in LA
- Not a good idea to discover yourself on Stumbleupon…you will end up in the “sandbox” – Amber Ortega, Thrifty Ninja
- If you are not using the Pinterest button, you’re doing it wrong- don’t Pin without a description or # (hashtag) – Jewel Figueras, Jewel’s Fab Life
- Latinos want to be portrayed as both mainstream and unique when it comes to advertising – Merarys Ríos-Vargas, US Census Bureau
- Infuse culture into the way you design products to be able to easily reach and connect to your audience – Javier Farfan, Pepsico
Celebrity Tidbits:



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