Odds and Ends from Hispanicize 2012

In mid April I attended Hispanicize 2012, a conference targeted toward Latinos, that brought brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on best practices. If you missed it, here’s a quick recap of things that caught my attention. 🙂

Hispanicize 2012 – Pitch Must Haves

Presented by: Cristina Alfaro, McDonalds & Jennifer Gonzalez-Stansfield, VPE Public Relations

Your pitch should be specific, customized and highlight your blogging strength
Keep it brief, like a resume – think about getting your message across in two paragraphs, no more than two pages
Use graphs and graphics to highlight your numbers – keeping in mind it’s not all about how many you touch, it’s about who you’re influencing
Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.

Develop a creative concept showing passion for the brand
Provide an outline of the steps you’ll take to move the proposal from concept to reality
Don’t be afraid to ask questions to get clarity
Don’t feel intimidated about showing work you’ve done for other brands, just make sure you customize them for your pitch
Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.

Social Media Tidbits:

Make at least 7-10 networking connections a day to make blogging a full time job – Bren Herrera
Facebook can serve as another website for you and generate traffic to your home base – Lamar Tyler, Black and Married with Kids
Stumbleupon only works if you install the toolbar…if you don’t have it you’re using it wrong – Yolanda Machado, Sassy Mama in LA
Not a good idea to discover yourself on Stumbleupon…you will end up in the “sandbox” – Amber Ortega, Thrifty Ninja
If you are not using the Pinterest button, you’re doing it wrong- don’t Pin without a description or # (hashtag) – Jewel Figueras, Jewel’s Fab Life
Latinos want to be portrayed as both mainstream and unique when it comes to advertising – Merarys Ríos-Vargas, US Census Bureau
Infuse culture into the way you design products to be able to easily reach and connect to your audience – Javier Farfan, Pepsico

Celebrity Tidbits:

IMAG0461-1 — Keep all the advise you’re given through out your life, never stop learning, and don’t settle – Latinavator – Maria Elena Salinas, Univision Anchorwoman

Miami-Hispanicize 12 034-edited — Latinovator – Emilio Estefan stated that thank you goes a long way in being successful and his father told him money does not equal success, happiness = success

IMAG0513 — You need to be a good follower to be a good leader – Latinovator – Cesar Millan, Dog Whisperer

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Rocio Chavez

Digital Content Creator & Multimedia Designer at Your Sassy Self

I'm a Mexican-American, Sassy, Bilingual, Professional Woman with a passion for life long learning, sharing, and living my best life. I'm the founder and digital content creator for Your Sassy Self and work full time as a Multimedia Designer. Let's connect and see how we can change the world...or at least change our perspective of it. 😉

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