Odds and Ends from Hispanicize 2012

In mid April I attended Hispanicize 2012, a conference targeted toward Latinos, that brought brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on best practices.  If you missed it, here’s a quick recap of things that caught my attention. 🙂

Hispanicize 2012 – Pitch Must Haves

Presented by:  Cristina Alfaro, McDonalds  & Jennifer Gonzalez-Stansfield, VPE Public Relations

  • Your pitch should be specific, customized and highlight your blogging strength
  • Keep it brief, like a resume – think about getting your message across in two paragraphs, no more than two pages
  • Use graphs and graphics to highlight your numbers – keeping in mind it’s not all about how many you touch, it’s about who you’re influencing

    Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.
  • Develop a creative concept showing passion for the brand
  • Provide an outline of the steps you’ll take to move the proposal from concept to reality
  • Don’t be afraid to ask questions to get clarity
  • Don’t feel intimidated about showing work you’ve done for other brands, just make sure you customize them for your pitch

    Information straight from the “How to Develop a Latino Blogger Business Proposal for Consumer Brands” by Cristina Alfaro and Jennifer Gonzalez Stansfield.

 Social Media Tidbits:

  • Make at least 7-10 networking connections a day to make blogging a full time job – Bren Herrera
  • Facebook can serve as another website for you and generate traffic to your home base – Lamar Tyler, Black and Married with Kids
  • Stumbleupon only works if you install the toolbar…if you don’t have it you’re using it wrong – Yolanda Machado, Sassy Mama in LA
  • Not a good idea to discover yourself on Stumbleupon…you will end up in the “sandbox” – Amber Ortega, Thrifty Ninja
  • If you are not using the Pinterest button, you’re doing it wrong- don’t Pin without a description or # (hashtag) – Jewel Figueras, Jewel’s Fab Life
  • Latinos want to be portrayed as both mainstream and unique when it comes to advertising – Merarys Ríos-Vargas, US Census Bureau
  • Infuse culture into the way you design products to be able to easily reach and connect to your audience – Javier Farfan, Pepsico 

Celebrity Tidbits:

Keep all the advise you’re given through out your life, never stop learning, and don’t settle – Latinavator – Maria Elena Salinas, Univision Anchorwoman
Latinovator – Emilio Estefan stated that thank you goes a long way in being successful and his father told him money does not equal success, happiness = success
You need to be a good follower to be a good leader – Latinovator – Cesar Millan, Dog Whisperer
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Rocio Chavez

Digital Content Creator & Multimedia Designer at Your Sassy Self
I'm a Mexican-American, Sassy, Bilingual, Professional Woman with a passion for life long learning, sharing, and living my best life. I'm the founder and digital content creator for Your Sassy Self and work full time as a Multimedia Designer. Let's connect and see how we can change the world...or at least change our perspective of it. 😉
Rocio Chavez
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