This is part of a sponsored campaign with DiMe Media and Coca-Cola. However, all opinions expressed are my own.
What’s in a name? Isn’t it just a grouping of letters that when uttered together causes you to turn? Sure, it is exactly that, but it’s so much more. It’s not only one of the first things that’s yours when enter this world, but your last name carries with it your heritage, culture and ultimately your legacy.
Rocio Chavez was the identity I was born into. While no one in my family had previously held the name Rocio (pronounced ro-SEE-o and means morning dew in Spanish) many held the name Chavez (which came from llaves meaning keys in Spanish).
It is on the Chavez name that I stand, that those who came before me stood and that those who are yet to come will stand. While the Chavez name has been popularized by an activist, boxers and many a politician, my pride in the name comes from those directly in my blood line. We’re a humble, hard working, witty, inventive, prideful, self-motivated, colorful bunch looking to be better and do better for our generation and those to come.
My parents both came from ranches in Nuevo Leon, Mexico and together with their families, decided that immigrating to the States was the best option toward a better life for them and their children. And I have to agree. In comparison to how they grew up on the ranches of Mexico, to how we grew up in the States, and how my nieces and nephews are growing up across Texas, their decision was definitely the best in continuing to bring the best out of the Chavez clan.
And just like this unique Coca-Cola film recognizes that Latino’s last names are a source of pride, I want to share my Chavez pride with the world.
And you can too! While the tattoo cans showcased in the video are not available for purchase, you can definitely visit www.coke.com/OrgullosoDeSer to purchase a Share a Coke contour bottle personalized with your last name to share your pride with the world.
Want to shout it off the roof tops? Then join Coca-Cola’s #OrgullosoDeSer Hispanic Heritage Month campaign, and use the #OrgullosoDeSer hashtag and hashtag your last name (for me it looks like this – #Chavez), as you share why you’re family name makes you unique and prideful.
Then follow the hashtag to celebrate our cultural moments and continue to pay tribute to our unique identity and heritage by celebrating our last names. Super cool no?
What does your last name say about you?
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I love this! I will definitely be hash tagging #OrgullosoDeSer on my platforms!
Awesome Wendy! Proud heritage all the way around 😀
I searched and searched all summer and never found my name, which makes me sad because I really wanted one.
I’m surprised, I would think Robin is more common that Rocio, but now you know you can get your won personally made if you so choose 😀
This is such a great campaign! I love that you can get your personalized coke bottles as well!
I know isn’t that cool Shaylee – perfect for any special occasion or just because 😀
Mine means “who is like God,” though I have far to go before I can emulate that!
That is so cool Michelle, isn’t it fun to find out where our names originated and what they mean? Love! thanks for dropping by 😀
I love Coca-Cola! Great post on the significance of a name!
Thanks Jenn, this one was definitely a fun one to work on 😀
I love this so much! My husband’s last name is Gonzales, so its great to see coke expanding!
Agreed Shannon, it’s nice to feel included. Hope you have a great week!
Well that is a new and unique twist on the coke campaign! I think it is wonderful that they are honoring the hispanic culture and people especially since so much coke is consumed by the hispanic culture. I know I have never found my FIRST name on a coke label. We do not see a lot of name labels where I love either though. I like this idea and I am so glad you are proud of your heritage as you should be!
Thanks Joely – I think we’re all proud of where we came from – it’s just nice to be able to shout that pride from the roof tops sometimes 😀 So happy you dropped in and hopefully you’ll be able to order your personalized set soon 😀
Thanks for this tip – will have to go do my research and get to it! 🙂
Lol sorry Claudette, didn’t mean to add work to your load, but happy you’re inspired to “…get to it” 😀
So fun! I looked all summer and wasn’t able to find my name either…lots of “Rebecca’s” but not with my same spelling.
See, now you can order your own 😀 BTW love that spelling Rebekah 😀
Chavez is a very popular last name here in New Mexico. Very cool that it is on a coke bottle.
Yes, last time I visited New Mexico I noticed my name everywhere, so obvi I took lots of pics of it too 😀 Thanks for dropping by Tara!
What an great campaign! I love the personalized bottles with my name and it sounds cool
Yes, I thought so too Victoria – everything is better when it’s personalized 😀
Coca-Cola is such an amazing company! This is awesome 🙂
Personalization is always cool. Thanks for stopping by Rachel.
I love this Coca Cola campaign. I wish to see my family name on the bottle, too.
There’s definitely something about seeing our names on stuff. Hope you get to order yours 😀
That is pretty darn awesome that you can personalize it with your last name. I love that Coca-Cola is doing that.
I know, isn’t that just the cooled Liz. Thanks for stopping by 😀
I LOVE this!! Hahaha I search and search for things with my name “Anali” on them and never find anything. I love my name and now I can put it on a Coke bottle. Thanks for sharing!
I totally like your name too Anali and I think it belongs on a Coke bottle for sure 😉
Coke is definitely doing a good job with celebrating cultures. I love the concept, they should keep doing this.
I agree Elizabeth – I definitely have been filled with lots of pride as a result 😀
This is such a great campaign! I looked all summer hoping to find my name on a Coke bottle but no luck.
I know what you mean Celeste, so nice that you can personalize you’re very own. 😀
Beautiful post! I agree, other people may share the same last name, but it’s what means to you that’s important. Every Chavez out there is unique and each one has their own story. Thanks for sharing!
Thanks so much for dropping by May and sharing your kind words Have a great week!
A name really is oh so important. I tell that to the kids all of the time. 🙂
It is Rosey, good for you for trying to pass on it’s importance 😀